SMART MALL
DETREC – solutions for professionals
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SMART MALL
Solutions for SHOPPING MALLS
Collect and visualize the data about every customer, make informed decisions, influence key indicators
Attempt to consider a customer flow as a homogeneous structure is doomed to failure. Detrec Smart Mall — a reliable tool for client segmentation in the Malls: · Unique visitors counting; · Visits conversion; · Demographic and behavioral analysis; · Internal traffic monitoring; · Advertising campaign analysis…
DETREC Smart Mall provides landlords and management reliable data for informed decision-making.
Shopping mall accurate traffic data and audience portrait can be used: to study new leasing models, to provide the correct combination of tenants by zones, for retail space optimization.
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You can only manage what you can count
CONVERSION BETWEEN YOUR POTENTIAL AND REAL AUDIENCE
1 CONVERSION BETWEEN THE POPULATION OF CATCHMENT AREA AND UNIQUE VISITORS
unique visitors
potential visitors
2 YOUR AUDIENCE PORTRAIT
unique visitors
returned visitors
female
male
0-5 y.o.
6-15
16-25
26-45
46-65
66+
HEAT MAPS INSIDE THE MALL AND TENDERS CONVERSION
3 VISITORS ALLOCATION THROUGH MALL AREA
low visitors density
average visitors density
high visitors density
4 LESSEES CONVERSION
visitors who entered the store
visitors who passed the store
5 ANALYSIS OF ADVERTISING CAMPAIGN EFFICIENCY