RETAIL
DETREC – targeted solutions
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RETAIL
Solutions for SHOPS and SERVICE SECTOR
Whatever had earlier been inaccessible offline, now it is possible thanks to recognition technology and computer vision
Retailers are forced to seek and invent new ways to the customers hearts because of the competition on the market. It’s hard to surprise a customer with sales, discount cards or low prices. Today it’s a high time to compete for an individual offer. It is almost impossible to solve this task without a durable and reliable analysis tool of customer typology.
No one is impressed by visits calculations any more. Another question – unique visitors.
· How many unique people visit your shop? · What is the real profile of your audience? · What is the visits frequency, taking into consideration gender and age? · How many new visitors were attracted by advertising campaign and how many regular customers came back?
Answers to these questions will help to obtain reliable information about target audience. Estimating and optimizing promo, advertising and marketing efforts will allow to achieve the best sales.
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Know every customer by face
Implementation of face recognition system usually leads to growth of client’s loyalty due to a service improvement in the shop.

Face recognition can be used for personalization of VIP loyalty systems. Traditions of the old shops, when sellers know preferences of all customers will be implemented in retail network with the help of progressive face recognition technology.
Some retail experts consider that such systems are definitely to be widely implemented in the near future.

Using face recognition system will be possible for companies to track client’s purchases and to know what they were interested in but didn’t buy (maybe yet).
You can identify your best customers in order to propose them special service and conditions in the process of making a purchase in the store
CONVERSION IN STORE
1 CONVERSION BETWEEN PEOPLE PASSED BY THE STORE AND GOT INTO
store visitors
passed by
2 COUNTING UNIQUE VISITORS AND FREQUENCY OF THEIR VISITS
3 DEMOGRAPHY OF EACH VISITOR
female
male
0-5 y.o.
6-15
16-25
26-45
46-65
66+
4 CONVERSION BETWEEN VISITORS AND BUYERS
made a purchase
didn’t buy anything
5 TIME CONDUCTED IN THE STORE
6 ANALYSIS OF ADVERTISING CAMPAIGN EFFICIENCY
STORE HEAT MAP AND SELECTION OF SPECIFIED AREAS
The allocation of scarce shelf space among competing products is a central problem in retailing. Unlike standard solutions, with the help of DETREC heat maps you will not just see the “hot” and “cold” areas inside a store, but you can create specific zones and dynamically track the attractiveness of products in each such zone.
1 VISITORS DISTRIBUTION INSIDE THE STORE
low visitors density
average visitors density
high visitors density
2 CALCULATION OF CUSTOMERS IN THE SPECIFIED ZONES AND TIME CONDUCTED IN EACH SUCH ZONE
3 IN EACH SUCH ZONE ATTRACTIVENESS ASSESSMENT
1. Power Wall
1:36
minutes
Passed by
Stopped
Dwell time
2. New Arrivals
0:54
minutes
Passed by
Stopped
Dwell time
3. Sales Items
2:08
minutes
Passed by
Stopped
Dwell time
Client’s personal data security is very important for us!

Our system can keep just a “digital imprint” which make it impossible to restore a face image. ALL PERSONAL DATA WILL STAY WITH YOU!
The data processing system comply with the requirements of GDPR
Collection, storage and processing of data complies with EU legislation.
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Guarantee of security, all data remain only with you